As an independent advisor, I have the autonomy and discretion to put you at the center of all investment strategies and business decisions. One of the main reasons why we started our own firm after decades of working with big banks was to break away from the excessive regulations and bureaucracy, which lets us spend more time helping our clients. Besides working with me, you also have access to Carla who is very organized, personable and knowledgeable. While we are a smaller firm, we are backed by larger resources like my Broker-Dealer, Cetera Advisor Networks, Cetera Financial Group and our custodian, Pershing. These firms strengthen our relationship with you by providing the needed resources to improve the client experience. Therefore,we believe you should know about these partners and why we decided to work with them.
I am affiliated with Cetera Advisor Networks, one of the premier broker-dealers in the industry. As our broker-dealer, they are responsible for executing trades on your behalf. Like all broker-dealers, they must undergo regular auditing, and are required to meet specific net capital requirements to ensure it can meet its obligations to investors like you. This means complying with the SEC, FINRA and other financial regulators to ensure transparency and solvency.
Cetera gives us pure independence meaning that we are not under a sales quota or forced to only sell their products.We have the freedom to recommend the financial solutions that best suit your needs, ensuring your objectives are what drive all decisions. Their network and vast resources help us prepare for your short and long term goals, without hidden agendas nor conflicts of interest.
Cetera Financial Group is the second largest independent financial advisors network and provides award-winning wealth management and advisory platforms to banks as well as brokerage firms. It’s also known for being an innovative company by providing world-class technology and the like to its family of broker-dealer firms along with registered investment advisors nationwide.
Cetera Financial Group offers the stability of a large, well-capitalized broker-dealer and registered investment adviser. However, it also provides customized solutions to both independent and institutional financial advisors. Cetera Financial Group is committed to helping advisors grow their businesses and strengthen their relationships with their investor clients. All of Cetera Financial Group’s broker-dealer firms are members of FINRA/SIPC, which holds them to high legal and ethical standards
While Cetera Advisor Networks helps supervise and facilitate the trading for your investments, those assets are held by Pershing LLC.
Pershing LLC is a subsidiary of The Bank of New York Mellon Corporation, the nation’s oldest continuously operating bank, and one of the world’s leading providers of securities services. Pershing acts as a custodian for brokerage accounts, IRAs and other retirement accounts under Cetera Advisor Networks. It also provides administrative services like the settlement of purchases, tax and account record keeping, monthly statements, confidentiality, and data integration. All these services ensure that your accounts will be organized, accurate, secure and updated in real time.
Like Cetera Advisor Networks, Pershing must meet certain net capital requirements, and is subject to regular audits, both internally and by independent firms. These standards ensure that it’s held to high expectations and that investors’ assets are appropriately handled, segregated and protected.
While the firms behind us play important roles in our day-to-day servicing of your needs, the most important relationship we have is without a doubt, you the client. These firms make it easier for us to provide top-notch financial planning services and please don’t hesitate to ask us for more information about these partners. This page’s intent is to show you how and why we work with these firms. While these firms are valued partners, our absolute priority is the relationship we have with you and my other clients.